# Brand Kit

Welcome to the official home for Lightspeed brand assets! Before usage, please review our Brand Guide below.

***

Transparent PNG

<figure><img src="https://806603503-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FW35h6KWJoyMSim4uqjph%2Fuploads%2FgQmVEWJyokcw80Y1E9ln%2Fspeed-black-500.png?alt=media&#x26;token=d0a6041b-8cce-4b2e-974e-c275aa23e790" alt="" width="125"><figcaption><p>Lightspeed Logo Black</p></figcaption></figure>

<figure><img src="https://806603503-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FW35h6KWJoyMSim4uqjph%2Fuploads%2FZqakfr1iYOEV3NZLBE0K%2Fspeed-white-500.png?alt=media&#x26;token=dea9b92f-13ea-473e-8d49-f22598a65069" alt="" width="125"><figcaption><p>Lightspeed Logo White</p></figcaption></figure>

<figure><img src="https://806603503-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FW35h6KWJoyMSim4uqjph%2Fuploads%2FsEvMzyAGpvTjQjOuBLRW%2Fwarpcore-logo-transparent.png?alt=media&#x26;token=e3b52123-fb34-4b62-8061-71f68d62d45d" alt="" width="128"><figcaption><p>Warpcore Logo OG</p></figcaption></figure>

<figure><img src="https://806603503-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FW35h6KWJoyMSim4uqjph%2Fuploads%2FEha2MWVToFhwKDqnMErk%2Fautogas_2x.png?alt=media&#x26;token=a1922c5f-2689-4401-add7-b7677d3f028b" alt="" width="188"><figcaption><p>AutoGas Logo</p></figcaption></figure>

### Brand Guide

Imagery

* Style: Use a high-contrast option (eg. white on dark backgrounds)
* Photography: Opt for crisp, clear graphics, or community events. Focus on images that depict connectivity, innovation, and progress.

Guidelines for Partners

* We provide partners with access to brand assets.
* Ensure partners understand the brand voice and messaging to maintain consistency.
* Please contact us via telegram before partnership announcements.

Messaging

* Key Messages:
  * Empowerment through blockchain technology.
  * Speed and efficiency in transactions.
  * Community-driven development and growth.
* Do's:
  * Highlight user benefits like referral rewards, NFT minting ease, and automated token mgmt.
  * Use simple language to explain complex blockchain concepts.
* Don'ts:
  * Avoid overly technical jargon that might alienate non-tech-savvy users.
  * Don't make promises about returns or investment gains; focus on the platform's capabilities.